The Billie shave brand and TBWA Melbourne launched an iconic Australian campaign celebrating bodily autonomy and encouraging women to embrace their natural bodies rather than conforming to arbitrary beauty standards. Through humour and bold creative execution, the campaign challenged traditional beauty norms while promoting self-expression, confidence, and body positivity.
CCO: Paul Reardon
Creative Directors: Max Reed & Harrison Webster
Head of Art & Design: Pat Sofra
AD/CW: Izzy McGrath & Mads Catanese
Agency:TBWA \ MELBOURNE