CCO: Paul Reardon
Head of Art & Design: Pat Sofra
CW/AD: Alana Wood & Tom Badge
Agency:TBWA \ MELBOURNE
SHOULD'VE GONE TO SPECSAVERS
In the next iteration of Specsavers’ famous ‘Should’ve’ brand platform, we crafted a borderline evil OOH prank that got the whole world talking. Instead of rolling out a global AV campaign, we wanted to give airport travellers a ‘Should’ve Gone to Specsavers’ moment of their own. Landing at any travel destination, you’ll often be welcomed to the city by large signage. So we did that too – with the wrong destination. • 2024 Grand Prix at the Outdoor Media Association (OMA) Awards