Head of Art & Design: : Pat Sofra
Designer: Pat Sofra, Jarrod Lio
CCO: Paul Reardon
Agency:TBWA \ MELBOURNE
NISSAN | VISUAL IDENTITY
Nissan Australia wanted a new identity that spoke specifically to Australians. The new positioning line - 'Prepare to be moved', sets up an expectation that Nissans have taken great steps forward. Our new visual identity was designed to capture that feeling by combining dynamic visuals of our cars with emotionally moving visuals from across the breadth of the country.